Nicolle Lamb


Nicolle recently ventured out on her own starting her own company called Lane Marketing. Lane is a compilation of her entrepreneurial spirit and she is so proud to begin this company as CEO/Founder. During this time Nicolle has also created WINGS (Women In New Growth Situations). In the demands of this world and the chaos of life, she wanted to carve out a little place where women lift each other up! This group stands for encouragement, support, discussion, growth, motivation and so much more! Shooting for the moon and landing among the stars! The goal is to add a little bit of GLITTER to each other’s day and support each other along the way!

Previously, Nicolle was with Dealer Inspire, now a member of the ecosystem and a certified advertising and technology provider for 24 OEM brands and expanded to over 700 employees and 3,000 clients. While with Dealer Inspire, Nicolle held multiple roles managing all tiers within the automotive industry. Nicolle was part of the executive leadership team and a key leader within the organization.

Skilled in Marketing, Management, Digital Strategy, Customer Acquisition and Service, Sales, Employee Relations, Mentoring, and Growth Management, Nicolle is a strong business development professional with a keen understanding of what it takes to grow a successful team. She prides herself on helping her leadership team hone their skills and drive excellence for the company.

Nicolle resides in Chicago with her husband and three kids.  When Nicolle isn’t working or with her kids at baseball or softball games, you can find her spending quality time outdoors – running, biking, or hiking.

And when she is not busy with all of that, she’s working this mom hustle. In addition to all of her ambitions at her day job, Nicolle has multiple “side hustles”. She is a decorator, a DIYer, working to publish her first book about her journey when her youngest was diagnosed with Congenital Heart Disease, and currently writing a memoir about her childhood. Her story has always been about overcoming obstacles and making her dreams come true. This blog is one of those dreams and sharing it with 5 dynamic women is going to prove to be one of the most amazing parts. Stay tuned for the next chapter!

Read all posts by Nicolle.